<h2>Prerequisites</h2><ul class="accent-bullets"><li><p><strong>Wunder Mobility Backoffice Access</strong><br>You must have permissions to access <strong>Marketing &gt; Promotions</strong>.</p></li><li><p><strong>Payment Gateway Configuration</strong><br>Your payment provider must support recurring billing and tokenization to process automatic renewals.</p></li><li><p><strong>Advanced Configurations</strong><br>Certain advanced settings or specific customization requests may need to be enabled by Customer Success. Contact your CSM if you do not see the options described below.</p></li></ul><hr><h2>How It Works</h2><p>Subscriptions allow you to shift users from a pay-per-use model to a recurring revenue model. By offering a bundle of benefits - such as monthly wallet credits, free unlocks, or percentage discounts - you incentivize higher usage frequency and loyalty.</p><h3>Core Concepts</h3><ul class="accent-bullets"><li><p><strong>Bundling:</strong> A single subscription can contain multiple benefit types (e.g., €50 credit <em>plus</em> unlimited free unlocks) to create a compelling value proposition.</p></li><li><p><strong>Auto-Renewal:</strong> Plans renew automatically based on the billing cycle (e.g., Monthly, Yearly) until canceled by the user.</p></li><li><p><strong>Prioritized Logic:</strong> When a user with a subscription takes a trip, the system applies benefits in a specific order to ensure the best deal is used correctly:</p><ol class="steps-list"><li><p>Vehicle/Geofence specific promotions (highest priority).</p></li><li><p>Unlock vouchers (from the subscription).</p></li><li><p>Percentage or fixed-value vouchers (by expiry date).</p></li><li><p>Value vouchers (wallet credits from the subscription).</p></li></ol></li></ul><h3>Business Value by Operation Type</h3><ul class="accent-bullets"><li><p><strong>On-Demand (Carsharing, Kickscooters, Mopeds):</strong> The focus is on <strong>frequency</strong>. Subscriptions remove the "friction" of the unlock fee or start price, encouraging short, frequent commutes rather than one-off trips.</p></li><li><p><strong>Pre-Booking (Car Sharing, Rental, Holiday Cars):</strong> The focus is on <strong>loyalty and ancillary revenue</strong>. A "Membership" model (e.g., yearly fee) can grant access to lower daily rates, free additional drivers, or included insurance packages via discounts.</p></li></ul><hr><h2>Step-by-Step Guide</h2><h3>1. Create a New Subscription</h3><ol class="steps-list"><li><p>Navigate to <strong>Marketing &gt; Promotions</strong>.</p></li><li><p>Select the <strong>Subscriptions</strong> tab.</p></li><li><p>Click <strong>Create Subscription</strong>.</p></li></ol><img src="https://uploads.productlane.com/54bf5d79e298471ed60aaba3a581670f.jpeg" data-processed-src="https://uploads.productlane.com/54bf5d79e298471ed60aaba3a581670f.jpeg" data-original-src="https://uploads.productlane.com/a3b4b32d5c750fbe6ab29b06b993dbe7.png"><h3>2. Configure Plan Basics</h3><p>Fill in the core details to define the structure of the plan:</p><ul class="accent-bullets"><li><p><strong>Internal Name:</strong> Used for your operations team to identify the plan in reports.</p></li><li><p><strong>Billing Cycle:</strong> Defines how often the plan renews (e.g., Monthly).</p></li><li><p><strong>Price:</strong> The amount charged to the user at the start of every cycle.</p></li></ul><h3>3. Define the Benefits</h3><p>Select the specific perks included in this tier. You can mix and match the following to build the package:</p><ul class="accent-bullets"><li><p><strong>Value (Credits):</strong> Monetary credit added to the user's wallet each cycle (e.g., "Pay €40, get €50 credit").</p></li><li><p><strong>Unlimited Free Unlocks:</strong> Toggling this removes the unlock fee for all trips. This is highly effective for increasing trip volume.</p></li><li><p><strong>Discount on Package Purchase:</strong> Apply a percentage discount to other packages bought by the user. This is useful for pre-booking scenarios where members get cheaper insurance or mileage add-ons.</p></li></ul><h3>4. Mobile App Display</h3><p>Ensure the subscription looks attractive in the Consumer App. The system supports custom bullet points to highlight benefits.</p><ul class="accent-bullets"><li><p><strong>Translations:</strong> Configure keys like <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">Membership.freeUnlocks</code> to display "Free unlocks" or <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">Membership.discount</code> for percentage offers.</p></li><li><p><strong>Visual Hierarchy:</strong> You can create multiple tiers (e.g., "Low Gear" vs. "High Gear"). The app will display them side-by-side to encourage up-selling.</p></li></ul><hr><h2>Tips and Best Practices</h2><h3>For On-Demand Operations (Scooters/Bikes/Cars)</h3><ul class="accent-bullets"><li><p><strong>The "Commuter" Pass:</strong> Combine <strong>Unlimited Free Unlocks</strong> with a small monthly fee (e.g., €5.99/month). This removes the mental barrier of the "start fee," making a 5-minute scooter ride cheaper than a bus ticket.</p></li><li><p><strong>The "Power User" Wallet:</strong> Offer a "Pay €90, Get €100" credit model. This secures cash flow upfront and locks the user into your platform until the credit is spent.</p></li></ul><h3>For Pre-Booking Operations</h3><ul class="accent-bullets"><li><p><strong>The "VIP Club" Membership:</strong> Charge a yearly fee (e.g., €99/year) that grants 20% off all bookings or includes specific insurance packages (via the discount on packages logic). This discourages users from checking competitor prices for their next holiday.</p></li><li><p><strong>Decoy Pricing:</strong> Offer a middle-tier subscription that makes the top-tier subscription look like a "no-brainer."</p></li></ul><h3>Operational Advice</h3><ul class="accent-bullets"><li><p><strong>Monitor "Breakage":</strong> Track how much credit users accrue vs. how much they actually spend. High breakage means free profit; too little usage means churn risk.</p></li><li><p><strong>Prioritization Awareness:</strong> Remember that if a user has a specific vehicle promotion (e.g., "50% off EVs today"), that will trigger <em>before</em> their subscription credits.</p></li></ul><hr><h2>Troubleshooting</h2><h3>Users are not being charged for renewals</h3><ul class="accent-bullets"><li><p><strong>Check Payment Method:</strong> The user's credit card may have expired or failed the recurring transaction check.</p></li><li><p><strong>Check Billing Cycle:</strong> Verify the cycle configuration in the Backoffice to ensure the date logic is correct.</p></li></ul><h3>Subscription benefits are not applying to a trip</h3><ul class="accent-bullets"><li><p><strong>Check Priority Logic:</strong> If a user also used a promo code or a geofence discount, those take priority over subscription wallet credits.</p></li><li><p><strong>Check Validity:</strong> Ensure the subscription is <code class="inline-code-shadow bg-gray-100 border border-gray-200/60 dark:border-gray-800 font-medium dark:bg-gray-700/60 text-gray-700 dark:text-gray-200 font-mono text-md px-1 py-0.5 rounded-[0.2rem] [&amp;::before]:content-none [&amp;::after]:content-none">Active</code> and the user hasn't canceled specifically before the renewal date.</p></li></ul><h3>Users cannot switch directly to a different subscription</h3><ul class="accent-bullets"><li><p><strong>System Limitation:</strong> Users cannot instantly upgrade or downgrade from one active subscription to another.</p></li><li><p><strong>Resolution:</strong> The user must cancel their current subscription and wait for it to expire (at the end of the current billing cycle). Once the plan has fully expired, they can purchase the new subscription.</p></li></ul><h3>User cancelled the subscription but still has benefits</h3><ul class="accent-bullets"><li><p><strong>Standard Behavior:</strong> Canceling a subscription only stops the <em>future</em> auto-renewal. It does not immediately revoke access.</p></li><li><p><strong>Resolution:</strong> The benefits (credits, free unlocks) remain valid and usable until the original expiry date of the current billing period.</p></li></ul><p></p>

Pricing, Memberships & Promotions

Secure recurring revenue and increase user lifetime value (LTV) by bundling credits, free unlocks, and discounts into auto-renewing membership plans.

Subscriptions & Multi-Benefit Packages

Platform overview

Getting Started

Locations and branches

Damages and Task management

Service App (Beta)

Optimizing Vehicle On-Field Maintenance Flows

Card Management (RFID)

System Tags

Fleet & Operations

On-Demand Rentals

Radar

On-Demand vs. Pre-Booking

Pricing and Pricing Bundles

Additions and Insurance

Ride Passes

Login Options & Sign up Fee for End Users

User Management & Profiles

Roles and Permissions 

Business accounts and corporate billing

Users & Accounts

Payment Gateways and Methods

Invoicing

Invoice PDF Structure & Customization

Revenue Protection and Payment Assurance

Payments & Invoicing

Mobile App Translation Keys: Sign Up, Rental & Booking

App Configuration & Customization

MaaS API

FreeNow Integration Overview

Credit Rating (CRIF)

Veriff Driving License Verification

Onfido Identity & Driver's License Verification

Braze Messaging integration 

AppsFlyer Integration

Zendesk Chat

GBFS Integration Guide

Integrations & APIs

INVERS IoT Integration

Vehicle & IoT Support

Introducing Wunder Analytics (Beta)

Issues Analytics (Beta)

Data Insights

Two-Factor Authentication (2FA)

Security

Choosing the Right Sign-In Method in Wunder  (Email OTP vs Phone Login vs Password)